The Challenge
The Kirkhouse Bar & Kitchen in conjunction with Start Pubs & Bars implemented a plan for a full refurbishment of the premises to rejuvenate the ageing establishment.
Argued to be one of (if not) the oldest pub in Glasgow the challenge was to bring a new updated brand throughout, modernising the business while retaining it’s historic roots. FIRE5 digital worked closely with Rough Design from Edinburgh, an interior design agency, to help deliver a consistent design message; not just across the premises but the entire brand identity via the various customer touch points in the business.
Services Provided
Brand Identity / Interior Design / Print Design / Social Media Strategy & Training / Epos Setup
The Process
We explored new identity options with various colour palettes and applications all the while taking into consideration the new decor soon to be rolled out.
Workshops with the key stake holders and Rough design ensured we kept both the branding consistent across the interior fit out and various print collateral.
Colours
C=0 M=0 Y=0 K=90
C=26 M=50 Y=77 K=6
C=38 M=94 Y=63 K=45
Fonts
Plans
The Solution
A new brand identity was simply the beginning of the process; Working with the Leasee we explored various new print collateral including menus and supplementary promotional material.
The Results
A modern refurbishment with consistent branding and messaging throughout. Brand guidelines to future proof any further print and design work. Improved Facebook page with a promotional strategy and training improving the total local likes from 1,000 to over 3,000. The Kirkhouse Bar & Kitchen has seen trading increase by over 25%.
"We love our new brand, and it's improved customer perception as a quality establishment, making us stand out amongst the competition. We have cemented our place as the number one bar & restaurant in the area."
- Ellen Clark / Manager