With the new website deployed we set about creating new PPC campaigns including various display ad campaigns and ad groups.
The Challenge
Nottingham based Alu Haus, a manufacturer of aluminium windows and doors, engaged FIRE5 digital looking to redesign their website as well as providing ongoing marketing support.
With their existing website being difficult to navigate and having several issues on mobile the focus was to improve usability and increase lead generation.
Mismanaged PPC and a lack of proper tracking meant it was difficult to analyse lead generation and where spend should be attributed to. Proper integration of Google's suite of analytics and ad management tools was required with a complete set up of new goals and tracking events.
Services Provided
Digital Design & Development / Creative Marketing Support / PPC Management
Project Link
The Process
We set about designing a new website with a focus on clear calls to action, improving mobile usability and better content delivery.
We ran several technical and SEO audits on the existing website to give us better insight into how it was performing. We used these insights to steer the overall direction of the new website.
A new sitemap was planned with the addition of several pages to better categorise the Alu Huas product range. Content was rewritten and new content added to expand upon the existing information provided to potential customers.
Contact and enquiry forms were redeveloped with proper event tracking attached to enable in depth tracking.
The Solution
A redesigned website driven by processwire CMS was the delivered final solution.
This provides the Alu Haus team a simple and effective content management tool to update the website moving forward while providing easy template and code implementation.
The Results
Our optimised ad campaigns and new display ads have increased traffic and click through rates by over 50%.
Google lighthouse technical performance benchmarks have been improved by 60 points with mobile performance dramatically increasing due to the new responsive templates.
